Toyota urban SUV Fortuner launched in New Delhi

Toyota Kirloskar Motor has launched its internationally acclaimed urban SUV, the Fortuner, which promises an unmatched combination of power and luxury supported by cutting-edge technology. The SUV was launched in New Delhi on August 24, 2009 in the presence of Akira Okabe (senior managing director, TMC), Vikram Kirloskar (vice-chairman, TKM), Hiroshi Nakagawa (MD, TKM), Kaoru Hosokawa (chief engineer, TMC) and Sandeep Singh, DMD, Marketing, TKM).

Available with 5 speed manual transmission, the ‘Fortuner not only offers unshakeable sturdiness with high ground clearance, long wheelbase, full-time 4WD and excellent drivability on all terrains, but is also loaded with comfort features like Climate Control AC, Optitron meter, Multi-information display, steering control switches, Space-up type 3rd row seats and leather interiors. To be assembled at its existing plant at Bidadi with a 30 per cent local content, it will be available at Rs. 18.45 lakh (ex-showroom Delhi) and will be available in only diesel variant.

The exquisite bodyline and sporty exteriors of ‘Fortuner’ are further accentuated by attractive roof rails, rear spoiler, side steps & bonnet scoop. The spacious and comfortable interiors give ‘Fortuner’an unparalleled edge over other SUVs in its segment.

Speaking at the launch, Akira Okabe (senior managing Director, TMC) said, “We are delighted to introduce Toyota ‘Fortuner’ in the Indian market. Globally, ‘Fortuner’ has already sold over 250,000 units in more than 60 countries since its launch in 2005. The launch of ‘Fortuner’ today is an expression of Toyota’s commitment to provide best in class quality and technology to our customers in India.”

Added Hiroshi Nakagawa (managing director, TKM), “We’re very proud to finally bring ‘Fortuner’ to India. The sleek yet rugged ‘Fortuner’ delivers superior performance and excellent luxury for Indian customers. We would also like to thank our customers for the extremely encouraging response to the initial announcement of this launch.”

Kaoru Hosokawa (chief engineer, TMC) said, “Toyota’s ‘Fortuner’ is fully loaded with advanced features and has been extensively tested to suit Indian conditions. The powerful Common Rail type 3.0 litre D-4D Diesel engine with Intercooler Turbocharger delivers superior power and performance.”

Sandeep Singh, DMD, marketing, TKM) added “The SUV market in India has witnessed extensive growth due to launches in Mid/Premium SUV segment. We expect that the launch of the Fortuner will expand the mid-SUV market in India. The Fortuner will be very competitively priced at Rs. 18.45 lakh, ex-showroom, New Delhi. We will also implement a focused marketing campaign (including TV, print, magazines, hoardings, direct marketing, internet marketing and SMS) targeted at enhancing the awareness of advanced technology features amongst our Indian customers.”
Source:[wheelsunplugged.com]